Context & discovery
Understand before designing
Stakeholder conversations, product reviews and journey mapping turn a request into a well-defined problem.
Alignment · Journeys · HypothesesINDEPENDENT SENIOR PRODUCT DESIGNERBRASIL / WORLDWIDE
EDUARDODIDIER.
Turning complexity into
products that make sense.
PRODUCT THINKING / DIGITAL CRAFTExplore the work ↓
I’m Eduardo Didier, a Senior Product Designer with more than 10 years of experience. My education includes Digital Design and Multimedia Production, with an MBA in Leadership and Strategy for Digital Products in the AI Era.
Explore my background ↓PORTFOLIO — 2026Strategy, interaction and attention to detail.
FROM CONTEXT TO CRAFT
Design that
connects
EVERYTHING CONNECTS
Frame the problem and turn opportunities into decisions.
Produto.People.Business.
An interface is only part of the answer. The work starts with understanding context, asking the right questions and turning decisions into clear experiences.
A WAY OF THINKING
Good products happen when strategic clarity meets care in execution. Every flow, every word and every interaction needs a reason to exist.
01 — UNDERSTAND02 — QUESTION03 — BUILD
SELECTED WORK / 03
Selected work
Three projects, different challenges: benefits operations, pet services and consistency in a mobile experience.
01 / REAL PROJECT · PIWIComplex benefits.
Complex benefits.
A clearer experience.
A new home for benefits management, distinct flows and guidance at every step.
Piwi ↗
HR portal · Product Design
02 / REAL PROJECT · SCOOBIConnections that care
Connections that care
for your pet.
From research to interface: service discovery, trust and care in a mobile experience.
Scoobi ↗
Mobile App · Product Design
03 / REAL PROJECT · DESROTULANDOClearer information.
Clearer information.
More consistent design.
Mobile facelift: UI inventory, reusable components and a new language for the app.
Desrotulando ↗
Mobile App · UI & Components
EXPLORE IN DETAIL
01PiwiPortal RH · Guided journeys · Design System
↗02ScoobiMobile App · Research · UX/UI
↗03DesrotulandoMobile App · Facelift · Components
↗02 / Expertise
Clarity to decide.
Consistency to grow.
01
Product Design
From problem framing to flows and prototypes: a connected view of your product.
02
User Research
In-depth interviews, usability testing and synthesis of findings to understand needs and inform product decisions.
03
UX/UI Design
Information architecture, journeys and interfaces focused on clarity and usability.
04
Design Systems
Components, patterns and documentation to support products and teams as they grow.
05
AI Builder
Building functional prototypes and digital experiences with AI, connecting design and code to explore ideas, validate flows and iterate faster.
03 / PROCESS
Good products begin
with good questions.
Close collaboration, explicit decisions and prototypes to learn before building.
Strategy & exploration
Shape the possibilities
Flow alternatives and information architecture make choices visible, clarify priorities and define what to prototype.
Flows · Wireframes · PrioritizationInterface & prototype
Make the experience tangible
Hierarchy, typography, interaction and interface states. A prototype to experience the product before implementation.
UI Design · Motion · PrototypesDelivery & continuity
Build for evolution
Components, documentation and collaboration with engineering. Follow implementation and define what to test next.
Design System · Handoff · IterationED / DESIGN PRACTICE ↗
EDUARDO
DIDIERPRODUCT DESIGNER
DIDIERPRODUCT DESIGNER
01Product thinking
02Craft in every detail
03Engineering partnership
03 / About
Design, experience
and product thinking.
I’m Eduardo Didier, a Senior Product Designer with more than 10 years of experience in design. My background brings together product thinking, visual sensitivity and care for people’s experiences.
I have an educational background in Digital Design and Multimedia Production, with an MBA in Leadership and Strategy for Digital Products in the AI Era. This education broadens my perspective on connecting design decisions, business goals and product evolution.
In my work, I aim to turn complexity into clear experiences, partnering with product and engineering teams — from understanding the challenge to crafting each interaction.
Experience in design10+ years
EducationDigital Design and Multimedia Production
MBALeadership and Strategy for Digital Products in the AI Era
05 / FAQ
Before we begin.
When can you get involved?+
At product conception, during an experience redesign or to support a team that needs senior design capacity for a specific initiative.
How does collaboration work?+
We start with the challenge, scope and team context. A proposal defines deliverables, stages and alignment points before the work begins.
Are these real projects?+
Yes. Piwi, Scoobi and Desrotulando are projects I worked on, presented through their context, process, decisions and interfaces.
VAMOS CONVERSAR
Let’s shape your
next digital product.
Me conte um pouco sobre o seu projeto. Vou receber sua mensagem por e-mail para continuarmos a conversa.
Prefere outro caminho?LinkedIn ↗